Eventologists makes news in Drapers Magazine

Eventologists makes news in Drapers Magazine having just completed a successful shopfit and installation for the prestigious and heritage brand Stuarts London. Stuarts is one of London’s oldest and regarded menswear retailers for heritage brands such as Pringle, Nicole Farhi, Grenson, Penguin. The store has been successfully trading for decades on Uxbridge Road in Shepherds Bush for many years and needed a radical facelift in the store to reflect the stunning clothing collections on offer.  

The brief was always challenging as the Stuarts Team wanted to continue trading whilst the shopfitting was being completed, whilst not compromising on design and aesthetics. Eventologists were tasked to;

• Provide an entire shopfit that would be stylish and contemporary as well as stand the test of time 
• The installations and retail fitting had to be functional and yet bespoke 
• Where possible existing structures and fittings were to be recycled 
• A large accessories area created 
• Clear area’s designated for brands 
• A variety of modular and moveable options for hanging clothes and displaying clothes 

Eventologists chose to mix materials and styles to create a fresh and warm atmosphere in the new retail showroom. The style was vintage and industrial to reflect the brands and the styling of the clothes.  

• Stunning railings were created which could be used for hanging clothes as well as creating shelves for stacking a variety of clothes 
• Old gondola’s were recycled, treated and updated to match the styling of the showroom
• Old flagstones and reclaimed timber used for the flooring to create an authentic vintage look The changing rooms were created with glass bricks to bring in a modern fresh look, however the doors had an industrial design feature 
• The cash desk was made to be multi-functional with accessories shelves 
• The Stuarts brand was emphasised in the showroom on the cashdesk and specially made railings 

Sital from Eventologists comments that this was perhaps one of the most challenging projects, given that the store continued trading whilst a complete shopfit was undertaken. The showroom looks stunning now that it is finished. The store has a long and loyal customer base who have been really impressed at the new look. We wish the team at Stuarts the very best of luck with their new store – It was a pleasure working with them!