Eventologists at Dockers BOXPARK

Eventologists are proud to announce the completion of the Dockers (Levi’s) store at BOXPARK in Shoreditch. The Eventologists team were recruited by Dockers to turn their creativity to develop a retail solution for a 40ft shipping container. Destined to be home to more than sixty carefully chosen fashion, arts and lifestyle brands such as Nike, Original Penguin, Levi’s, Evisu, Calvin Klein etc, BOXPARK is a retail revolution – the world’s first pop-up mall which is a fresh retail revolution.  

Eventologists worked on yet another tight deadline to strip and refit shipping containers to create a unique, branded, ‘box shop’. Dockers (Levi’s) are amongst a unique mix of international fashion, arts and lifestyle brands, galleries and cafés which make up the world’s first ‘pop-up’ mall. These retail units are so named because its basic structure are inherently movable: they can, and will, literally pop up anywhere in the world!

The Dockers BOXPARK project involved;

• Stripping the shipping container 
• Developing the floor, walls and ceiling concept that allowed shelves, speed rails and other display solutions to be fitted 
• A branded but bijou fitting room 
• Frontage fascia Bespoke lighting to fit in with brand

A critical issue was to make solutions bespoke, practical, space saving and economical and whilst Eventologists are used to tight briefs, but these criteria’s together made the project quite challenging because bespoke retail installations are costly!   

The inventors of BOXPARK, Roger Wade, creator of Boxfresh and fashion brand consultancy Brands Incorporated, in partnership with real estate developers Hammerson and Ballymore.call the project “radical stuff. It’s not some run-of-the-mall shopping centre. It’s a living, fertile community of brands packed with talent, innovation and attitude that puts creativity and fashion back where they belong: on the street.”  

The store opened on Saturday 3rd December, when Boxpark officially opened it’s doors. East london hero Dizzee Rascal kicked off proceedings jumping on the mic to officially announce the opening and was followed by sets from the almighty The Nextman and UK Hip Hop legend Jehst.