Tuesday, 12 June 2012

Dockers Showroom Hoxton Square

Posted by Eventologists at 14:43

Eventologists have just finished the interior design and retail shop fitting for the first Dockers showroom in London. The brief was challenging as usual – radical within brand guidelines, environmentally friendly, fast and budget friendly - the finished product was handed over in less than 3 weeks. The starting point was an empty retail space – a box that needed filling!

The showroom design features included a stunning glass floor with the Dockers logo, vintage style and aged furniture,  multi-functional innovative shelving made from recycled materials along with a specially designed table made from marine  rope to give an industrial and utilitarian look that is so typical for Dockers world-wide. Delighted with the finished product, Robin Bolton UK Sales Manager commented “It is always tricky for retail designers when we ask them to design something revolutionary yet within strict guidelines and Eventologists interpreted and digested the brief to deliver a superbly useable and interesting showroom for our customers to come and visit. We love the aged look, which has been achieved with clever use of materials and great thought and attention to detail in achieving a truly industrial look rather than using new props re-aged that never look quite as authentic and true to the image. Eventologists are truly inspirational and a breath of fresh air as retail designers who are unique as they have all processes and manufacturing in house. We have loved working with them.”

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